Strategi 7P Mix Marketing Project Landed House

Authors

  • Robby Juanphilibert Anggajaya Universitas Ciputra
  • Hilda Yunita Wono Universitas Ciputra

DOI:

https://doi.org/10.58344/locus.v4i8.4313

Keywords:

Strategy 7P mix marketing, proyek perumahan

Abstract

Penerapan marketing mix dapat membantu perusahaan mengembangkan produk hingga melakukan penjualan dengan baik. Penulis akan memaparkan melalui penelitian kualitatif dengan case study untuk mengetahui peranan 7p mix marketing ; product, people, promotion, price, place, process, physical evidence terhadap proyek perumahan dari sejak tahun 2021 hingga tahun 2024. Mengetahui implementasi dari perencanaan srtategi marketing mix yang berdampak pada penjualan proyek perumahan ini. Penelitian ini juga menunjukkan bahwa kombinasi pendekatan internal (manajemen) dan eksternal (konsumen) mampu memberikan gambaran yang lebih komprehensif dalam mengevaluasi keberhasilan strategi pemasaran properti. Selain itu, riset ini memperkuat pentingnya adaptasi lokal terhadap implementasi 7P dalam konteks kota sekunder seperti Batam.

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Published

2025-08-26

Issue

Vol. 4 No. 8 (2025): JURNAL LOCUS: Penelitian dan Pengabdian

Section

Articles

License

Copyright (c) 2025 Robby Juanphilibert Anggajaya, Hilda Yunita Wono

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