Eksplorasi Faktor Internal dan Eksternal dalam Implementasi Dynamic Managerial Capabilities pada PT. Bixbox Teknologi Perkasa

Abstract

This study aims to explore internal and external factors influencing the implementation of Dynamic Managerial Capabilities (DMC) at PT. Bixbox Teknologi Perkasa, a technology-based startup. DMC refers to the ability of managers to sense opportunities, seize them strategically, and reconfigure organizational resources in response to environmental dynamics. This qualitative research adopts a single case study approach, using in-depth interviews with key informants in managerial roles. The theoretical framework integrates the Dynamic Managerial Capabilities Framework (Heubeck, 2023a), the Entrepreneurial Learning Framework (Lecler & Kinghorn, 2014), and Emotional Intelligence Theory (Goleman, 1995). Initial findings reveal that entrepreneurial experience, emotional intelligence, and organizational culture serve as critical internal factors shaping managerial cognition and decision-making. Externally, technological disruption and market pressures act as driving forces for strategic adaptation through DMC processes. This study contributes to the theoretical understanding of micro-level enablers in developing dynamic capabilities within the context of digital startups.