Manajemen Strategik dalam Meningkatkan Kinerja dan Keunggulan Bersaing Organisasi; Studi Literatur

Abstract

Strategic management is a systematic approach used by organizations to formulate, implement, and evaluate strategies to achieve long-term goals and create competitive advantage. Dynamic changes in the business environment, globalization, and increasingly fierce competition require organizations to have adaptive and sustainable strategies. This study aims to examine the concept, process, and role of strategic management in improving organizational performance and competitive advantage through a literature study approach. The method used is a literature review by examining strategic management and human resource management textbooks, as well as relevant national and international journal articles. The results of the study indicate that effective strategic management, which includes internal and external environmental analysis, appropriate strategy formulation, consistent implementation, and continuous evaluation, contributes significantly to improving organizational performance and achieving competitive advantage. This research is expected to provide theoretical contributions to the development of strategic management science and serve as a practical reference for organizations in designing and implementing effective strategies.