Strategic Diversification into Sustainability Consulting: an Internal–External Fit Analysis of Premysis Consulting
Main Article Content
This research examines Premysis Consulting’s strategic diversification into sustainability and ESG (Environmental, Social, and Governance) consulting using an internal–external fit approach. The study explores how the firm’s ISO-based consulting expertise can be leveraged to enter Indonesia’s emerging ESG market, driven by POJK 51/2017 and increasing stakeholder expectations. A qualitative exploratory method was applied, incorporating internal interviews, six external client discussions, and a focused group discussion (FGD). The PESTEL and VRIN–RBV analyses reveal that while Premysis possesses valuable assets such as strong client trust, a structured methodology, and regulatory competence, the firm faces capability gaps in ESG-specific technical skills, digital tools, and innovation diffusion. Thematic findings identify four market segments: Compliance-Oriented, Transformation-Focused, Mid-Sized/Underserved, and Innovation-Oriented clients. Among these, the Transformation-Focused and Mid-Sized segments present the most strategic opportunities. The study recommends a hybrid business-level strategy, combining focused differentiation for transformation clients and cost leadership for SMEs. ESG diversification is deemed viable if supported by talent upskilling, digital integration, and partnership-based positioning. This research contributes to the sustainability consulting literature by demonstrating how internal–external alignment enables consulting firms to evolve from compliance-driven services toward strategic ESG advisory.
Keywords:
Sustainability Consulting, ESG Strategy, Diversification, VRIN, PESTEL, Indonesia
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Andersson, M. R. (2025). Digital Transformation and Business Model Evolution in the Consulting Industry: Strategic Complexity, Information Use, and Multi-Model Adaptation. Standford Database Library of International Journal Of Management And Economics Fundamental, 5(10), 69–73.
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Idris, S. H., Chang, L. W., Prihandono, I., & Rasidi, S. A. (2024). Green financing and climate change: challenges and regulatory mechanisms in Malaysia and Indonesia. Clean Technologies and Environmental Policy, 26(12), 4471–4482.
Ilori, O., Lawal, C. I., Friday, S. C., Isibor, N. J., & Chukwuma-Eke, E. C. (2023). A framework for environmental, social, and governance (ESG) auditing: Bridging gaps in global reporting standards. International Journal of Social Science Exceptional Research, 2(1), 231–248.
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Myers, C., & Czarnezki, J. J. (2021). Sustainable business law? The key role of corporate governance and finance. Environmental Law, 51(4), 991–1040.
Nakhostin-Khayyat, M., Borjali, M., Zeinali, M., Fardi, D., & Montazeri, A. (2024). The relationship between self-regulation, cognitive flexibility, and resilience among students: a structural equation modeling. BMC Psychology, 12(1), 337.
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Phiri, R., Rangappa, S. M., Siengchin, S., Oladijo, O. P., & Ozbakkaloglu, T. (2024). Advances in lightweight composite structures and manufacturing technologies: A comprehensive review. Heliyon, 10(21).
Poulfelt, F., Olson, T. H., Bhambri, A., & Greiner, L. (2017). The changing global consulting industry. In Management consulting today and tomorrow (pp. 5–36). Routledge.
Putri, I. G. A. M. A. D., Sari, K., Hasibuan, H. T., Ardiana, P. A., Yanthi, K. D. L., Pradnyani, N. W. A., & Sujana, N. W. K. J. P. (2025). Institutional dynamics and environmental disclosures: insights from Indonesia’s energy sector. Pacific Accounting Review, 37(4), 592–615.
Setyowati, A. B. (2023). Governing sustainable finance: insights from Indonesia. Climate Policy, 23(1), 108–121.
Song, M., Tao, W., & Shen, Z. (2022). Improving high-quality development with environmental regulation and industrial structure in China. Journal of Cleaner Production, 366, 132997.
Story, P. (2025). Impact of EU CSRD on auditing Finnish companies’ sustainability and climate reports.
Treichler, C. (2018). Consulting industry and market trends: A two-sided view. In Advances in consulting research: Recent findings and practical cases (pp. 253–272). Springer.
Watel-Dehaynin, T. (2023). Moving towards a more sustainable model of energy production & consumption: a case for Indonesia. Massachusetts Institute of Technology.
Widjaja, G. (2026). Banking regulations as instruments for regulating national economic activities: a comprehensive literature review of the role of bank indonesia and the financial services authority in achieving financial stability, sustainable economic growth, and modern payment system integration. International Journal of Financial Economics, 2(7), 1354–1364.
