Keterbatasan Situational Crisis Communication Theory dalam Krisis Isu Sensitif: Analisis Kasus Xpose Uncensored Trans7
Main Article Content
Penelitian ini menganalisis keterbatasan Situational Crisis Communication Theory (SCCT) dalam menjelaskan respons organisasi terhadap krisis berbasis nilai. Fokus penelitian adalah kasus program Xpose Uncensored TRANS7 yang memicu kritik publik karena dianggap menyinggung nilai keagamaan. Penelitian ini bertujuan untuk mengidentifikasi kesenjangan antara prediksi teoritis SCCT dan praktik komunikasi krisis di lapangan, serta merumuskan perluasan teori yang lebih sensitif terhadap dimensi etika, budaya, dan identitas. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui analisis dokumen berupa pemberitaan media dan pernyataan resmi organisasi, yang dianalisis secara interpretatif dengan kerangka SCCT. Hasil penelitian menunjukkan bahwa respons TRANS7 mencerminkan strategi rebuild melalui permintaan maaf dan klarifikasi. Namun, respons tersebut belum mampu memenuhi ekspektasi publik. SCCT cenderung berfokus pada perlindungan reputasi sehingga kurang sensitif terhadap dimensi etika, identitas, dan budaya. Penelitian ini menegaskan bahwa komunikasi krisis berbasis nilai tidak hanya bergantung pada atribusi tanggung jawab. Organisasi juga perlu mengintegrasikan empati dan sensitivitas nilai dalam responsnya. Oleh karena itu, SCCT perlu dilengkapi dengan perspektif berbasis nilai agar lebih relevan dalam konteks krisis yang melibatkan isu sosial dan keagamaan.
Keywords:
Komunikasi Krisis, Situational Crisis Communication Theory, Sensitivitas Budaya, Etika Komunikasi
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Coombs, W. T., & Holladay, S. J. (Eds.). (2010). The Handbook of Crisis Communication. Wiley.
Coombs, W. T., & Holladay, S. J. (Eds.). (2022). The Handbook of Crisis Communication: Second Edition. Wiley.
Coombs, W. T., & Tachkova, E. R. (2023). Integrating moral outrage in situational crisis communication theory: A triadic appraisal model for crises. Management Communication Quarterly, 37(4), 798-820. https://doi.org/10.1177/08933189221151177
Clementson, D. E., & Beatty, M. J. (2020). Narratives as Viable Crisis Response Strategies: Attribution of Crisis Responsibility, Organizational Attitudes, Reputation, and Storytelling. Communication Studies, 72(1), 52–67. https://doi.org/10.1080/10510974.2020.1807378
De La Cierva, Y., Rico Méndez, S., & Guzik, P. (2021). A university crisis provoked by an online class: a communications case study on a social media turbulence. Church, Communication and Culture, 6(2), 327–359. https://doi.org/10.1080/23753234.2021.1967177
Dhar, S., & Bose, I. (2022). Victim crisis communication strategy on digital media: A study of the COVID-19 pandemic. Decision support systems, 161, 113830. https://doi.org/10.1016/j.dss.2022.113830
Hirschfeld, G., & Thielsch, M. T. (2022). Impact of crisis communication strategies on people’s attitudes toward behavioral guidelines regarding COVID-19 and on their trust in local officials. International Journal of Disaster Risk Science, 13(4), 495-506. https://doi.org/10.1007/s13753-022-00424-3
Iqbal, F., Pfarrer, M. D., & Bundy, J. (2024). How crisis management strategies address stakeholders’ sociocognitive concerns and organizations’ social evaluations. Academy of Management Review, 49(2), 299-321. https://doi.org/10.5465/amr.2020.0371
IRA. (2025, October 14). KPI Vonis Xpose Uncersored Trans7 Sanksi Penghentian. KPI.go.id. Retrieved October 22, 2025, from https://kpi.go.id/id/umum/38-dalam-negeri/37916-kpi-vonis-xpose-uncersored-trans7-sanksi-penghentian
Islam, K., Al-Zaman, Md. S., & Akhther, N. (2025). Value-Driven Brand Crisis and Corporate Reputation Management on Social Media: Applying Situational Crisis Communication Theory in the Global South. International Journal of Strategic Communication, 1–23. https://doi.org/10.1080/1553118X.2025.2544313
John, R. (2017). Public will: What story is your campus equipped to tell?. Journal of Education Advancement & Marketing, 2(2), 188-198. https://doi.org/10.69554/bzdv1323
Kartikawangi, D. (2024). Manajemen Komunikasi Krisis. Pohon Cahaya.
Maheshwari, N., Mishra, D., & Mangla, G. (2025). Crisis Management: Fabindia’s Struggle Amid Cultural Sensitivity and Social Media Backlash. SAGE Publications: SAGE Business Cases Originals.
Morehouse, J., & Austin, L. L. (2022). The Impact of Religion in Situational Crisis Communication Theory: An Examination of Religious Rhetoric and Religiosity. Journal of Media and Religion, 21(2), 105–123. https://doi.org/10.1080/15348423.2022.2059327
Page, T. G. (2022). The reputational benefits of instructing information: The first test of the revised model of reputation repair. Public Relations Review, 48(5), 102256. https://doi.org/10.1016/j.pubrev.2022.102256
Morehouse, J., & Lemon, L. L. (2023). Beyond reputational and financial damage: Examining emotional and religious harm in a post-crisis case study of Hillsong Church. Public Relations Review, 49(1), 102282. https://doi.org/10.1016/j.pubrev.2022.102282
Nikmatur, B. (2025, October 14). Kronologi Kasus Tayangan Trans7 yang Dianggap Hina Kiai dan Pesantren. Jatimtimes.com. Retrieved October 22, 2025, from https://madiun.jatimtimes.com/baca/347600/20251014/060900/kronologi-kasus-tayangan-trans7-yang-dianggap-hina-kiai-dan-pesantren
Nugroho, N. P. (2025, October 16). Polemik Tayangan Trans7 soal Penghormatan Santri kepada Kiai | tempo.co. Tempo.co. Retrieved October 22, 2025, from https://www.tempo.co/politik/trans7-tradisi-pesantren-penghormatan-santri-2080149
Nuri, E. (2025, October 14). Kronologi Tagar #BoikotTrans7 Viral: Tayangannya Dinilai Mencederai Kiai dan Pesantren | Narasi TV. Narasi Tv. Retrieved October 22, 2025, from https://narasi.tv/read/narasi-daily/kronologi-tagar-boikottrans7-viral-tayangannya-dinilai-mencederai-kiai-dan-pesantren
Ramadhanty, N. (2025, October 14). Duduk Perkara Tayangan TRANS7 yang Dinilai Hina Kiai dan Ponpes. Tirto.id. Retrieved October 22, 2025, from https://tirto.id/duduk-perkara-tayangan-trans7-yang-dinilai-hina-kiai-dan-ponpes-hjzb
Richard-Eaglin, A. (2021). The significance of cultural intelligence in nurse leadership. Nurse Leader, 19(1), 90-94. https://doi.org/10.1016/j.mnl.2020.07.009
Saubani, A. (2025, October 15). Manajemen Trans7 Datang ke Kediri Minta Maaf, Ponpes Lirboyo: Yang Datang Harusnya Chairul Tanjung. Republika.co.id. Retrieved October 22, 2025, from https://news.republika.co.id/berita/t46gdc409/manajemen-trans7-datang-ke-kediri-minta-maaf-ponpes-lirboyo-yang-datang-harusnya-chairul-tanjung-part2
Stojanovi?, E. T., Vlahovi?, M., Nikoli?, M., Miti?, S., & Jovanovi?, Z. (2020). The relationship between organizational culture and public relations in business organizations. Journal of Business Economics and Management (JBEM), 21(6), 1628-1645.
Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2019). Effective Crisis Communication: Moving From Crisis to Opportunity. SAGE Publications.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
Yuan, X., Ren, Z., Liu, Z., Li, W., & Sun, B. (2021). Repairing Charity Trust in Times of Accidental Crisis: The Role of Crisis History and Crisis Response Strategy. Psychology Research and Behavior Management, 14, 2147–2156. https://doi.org/10.2147/PRBM.S341650
Zhao, X., Zhan, M., & Ma, L. (2020). How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises. Public Relations Review, 46(4), 101944. https://doi.org/10.1016/j.pubrev.2020.101944
