Desain Inovasi Sosial Perusahaan (Corporate Social Innovation) Melalui Program Perahu Sekolah Samudera Indonesia yang Berkelanjutan
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Akses pendidikan di wilayah pesisir dan daerah aliran sungai di Indonesia tidak hanya ditentukan oleh ketersediaan sekolah, tetapi juga oleh kemampuan siswa menjangkau sekolah secara aman, teratur, dan berkelanjutan. Penelitian ini bertujuan menggambarkan implementasi Program Perahu Sekolah (PPS) PT Samudera Indonesia sebagai inovasi sosial di bidang pendidikan, menganalisis dampaknya, serta mengidentifikasi faktor-faktor yang memengaruhi keberlanjutannya. Penelitian menggunakan paradigma interpretif dengan pendekatan kualitatif deskriptif-interpretif tipe studi kasus di Desa Pantai Bahagia, Kecamatan Muaragembong, Kabupaten Bekasi. Data dikumpulkan melalui wawancara mendalam terhadap 14 kategori informan, observasi lapangan, dan data sekunder, kemudian dianalisis secara tematik dengan triangulasi sumber dan teknik. Analisis menggunakan kerangka inovasi sosial, siklus inovasi sosial, serta Measurement Impact Framework. Hasil penelitian menunjukkan bahwa kebaruan PPS terletak pada pengubahan fungsi perahu dari moda transportasi informal menjadi sistem layanan pendidikan yang memiliki jadwal, rute, kru lokal, prosedur keselamatan, monitoring, dan pelaporan. PPS menghasilkan dampak langsung berupa meningkatnya akses dan keteraturan perjalanan siswa, rasa aman, serta berkurangnya beban transportasi keluarga, dan dampak tidak langsung berupa terbentuknya rutinitas pendidikan, kepercayaan masyarakat, relasi koordinatif antaraktor, dan penguatan tata kelola perusahaan. Dalam siklus inovasi sosial, PPS telah kuat pada tahap keberlanjutan operasional dan memasuki difusi adaptif melalui tujuh armada, tetapi belum mencapai perubahan sistemik karena keberlanjutannya masih bercorak corporate-supported sustainability. Keberlanjutan PPS dipengaruhi oleh pembiayaan, kapasitas sumber daya manusia lokal, kondisi geografis-operasional, tata kelola kemitraan, sistem data dan pengukuran dampak, serta integrasi ESG.
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